Following is the information you or your ad designer need to know in order to place a display advertisement in the next issue of DDI...

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PUBLICATION & DEADLINE SCHEDULE 2008

DDI magazine is published quarterly. Ad deadlines occur two months prior to issue release dates. Release schedule may vary slightly due to print or shipping considerations. We will maintain a strict publication schedule - if you are late with your material or payment or miss the deadline your ad will not appear in the magazine as we will go to print on the dates set due to circulation issues. We urge you to react on time!

Fall Issue (2008 - issue 66)
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Ad Deadline... August 15st - August 31th (drop dead date!), 2008
(First come, first served while space remains.)

Issue Release Date... October 2008

ALL RELEASE DATES ARE TENTATIVE AND SUBJECT TO CHANGE.

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TECHNICAL SPECIFICATIONS

Ad Sizes
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Page Trim Size - 8-1/2" X 11" or 216 X 279.5 mm

Full-page Bleed - 8-3/4" X 11-1/4" or 220 X 283 mm

Full Page w/ Border - 7-1/2" X 10" or 190.5 X 254 mm
(Live Matter Area)

Half Page Vertical - 3-5/8" X 10" or 92 X 254 mm

Half Page Horizontal - 7-1/2" X 4-7/8" or 190.5 X 124 mm

Quarter Page - 3-5/8" X 4-7/8" or 92 X 124 mm

Artwork

* Mac-formatted disk, program QuarkXPress or Photoshop
* PC-formatted disk, program Photoshop (PageMaker/In Design also
accepted at Euro office)
* Transfer medium, CD recordable disk or Iomega Zip disk only
* Provide both printer and screen fonts with artwork!
* Photo format, scan resolution at 300 dpi. EPS/TIFF &.PSD file only.
* Do not flatten Photoshop files!
* All Photoshop files must be saved as CMYK only!
* Large, full-page files not accepted via email at US office. Disk only, please.
* IMPORTANT! PROOF PRINT (COPY) OF AD REQUIRED WITH DISK!

If you have any further technical questions, please do not hesitate to contact either of our DDI editorial offices for help!

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PLACEMENT

The publishers of DDI reserve the right to place all advertisements within the magazine. Prospective advertisers may not purchase special positioning, such as back or inside covers, right-hand front placement, etc. All advertisers pay the same affordable ad rates regardless of placement. Requests to be adjacent to, or separate from another advertiser are acceptable and will be honored wherever possible. Recurring ads will be placed in a fair and equitable rotation (i.e., front, middle or back) issue by issue. Please be aware that the devoted readers of DDI scrutinize every page with equal interest. It is more important that your ad is IN DDI, rather than WHERE it is within DDI!

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DESIGN

DDI offers a professional graphic design service for any advertiser who does not have the time or expertise to create their own display ad. Price for this service is $35.00 or £20.00 per ad, any size, exclusive of Photoshop photo editing. Photoshop work quoted on individual basis. See TECHNICAL SPECIFICATIONS for further details.

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CENSORSHIP GUIDELINES

Because DDI magazine is distributed to 20 countries worldwide, the following content regulations must be adhered to in order to achieve maximum distribution access and maintain DDI's publishing policies...

* All photo subjects must be 18 years of age or older, with legal documentation.
* No genital nudity.
* No visible act of penetration, including oral, anal, vaginal, penile, or the explicit use of dildos, enemas, sounds, catheters, needles or syringes.
* No extreme show of violence, pain or restriction (at publisher's discretion).
* No use of weapons of any kind, including guns, knives, swords, etc.
* No religious or ideological symbolism.

Note: DDI magazine and Diversicor, Inc. reserve the right to refuse advertising to any person or persons, at its own discretion.

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ADVICE

* Remit ad materials and payment as early as possible! If you're late, you're not in!
* Review your prepared ad, or ad content, carefully for inaccuracies before sending it! Don't trust that you're designer knows how to spell or has typed your phone number correctly!
* Identify your location in your ad, not just your name, phone number and web address! You are advertising to the world, not just your own neighborhood!
* Take good photos that help sell who you are and what you do! For instance, a close-up head shot does nothing to explain about your wardrobe, equipment or play space! Weak photos make for unsuccessful ads!
* Choose an ad size according to your budget, but plan on advertising for more than one issue. Our records show response builds with each successive ad you place!
* Alter your ad issue by issue! Repetition of the same ad can prove counterproductive!

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CIRCULATION

10,000+ copies of DDI magazine are printed and circulated worldwide.

Countries distributed to include the USA, Canada, Japan, Australia, South Africa, England, Scotland, Wales, Ireland, Netherlands, Belgium, France, Italy, Germany, Switzerland, Austria, Czech Republic, Sweden, Norway and Denmark.

Circulation breakdown includes sex shop distribution (50%), general newsstand distribution (40%) and fetish/specialty boutique distribution (10%).

Prestige newsstand placement includes magazine and book sellers such as Tower Records, Borders Books and Virgin Mega Stores.

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REFUND POLICY

Compensation for ads deemed incorrectly reproduced will be reviewed on a case-by-case basis by the publisher. Maximum refund is 100% of amount paid by advertiser for display space only. Compensation may be less. DDI, SPI, Strictly Speaking Pub. Co. and Diversicor, Inc. are not responsible for costs incurred by the advertiser for outside design services. DDI, SPI, Strictly Speaking Pub. Co. and Diversicor, Inc. are not responsible for mailing or shipping charges incurred by the advertiser. DDI, SPI, Strictly Speaking Pub. Co. and Diversicor, Inc. are not responsible for perceived "loss of business" do to any error in an advertiser's published ad in DDI magazine.

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