DDI Rule #1 - NEUTRALITY
As publishers of a magazine in which hundreds of professional mistresses advertise, shoulder to shoulder, our first obligation is not to favor any one dominatrix over another. It takes diplomacy. We never play favorites. It also means that we have never competed with our advertisers at their own profession. DDI does not own a house of domination or sponsor individual dominas in any way. Unfortunately, the same cannot be said of other publications which accept advertising from professional dominas.

DDI Rule #2 - CONSISTENCY & DEPENDABILITY
The adult publishing business is fraught with fast-talking, get-rich-quick scam artists. The fetish-publishing business is no different. Here today, gone tomorrow magazines end up costing professional dominas time, money and repute. Unlike transient, would-be publishing empires, DDI has prided itself on consistently setting deadlines and magazine release dates, and meeting those dates. We've been doing this for nearly 20 years!

DDI Rule #3 - EDITORIAL FOCUS
DDI is the world's biggest and most respected publishing source for meeting professional dominas because dominant mistresses, and only dominant mistresses, are our business! Dungeon equipment manufacturers, rubber and leather designers, fetish boutiques and kinky events promoters have tried to advertise in DDI for years. Knowing our market demographics, DDI has refused such ad opportunities. Our readership wants commanding women and that's what they get! Even our editorials, feature articles, readers' letters and DDI News segments focus solely on professional dominas. Besides, if you want a pretty rubber dress, a bit gag, or details on a new fetish club there's always Skin Two. We're involved with this fine magazine as well!

DDI Rule #4 - DISTRIBUTION, DISTRIBUTION, DISTRIBUTION
Publishing an advertiser-based magazine takes more than administration, graphic design and printing. No dominance-contact magazine has better or more far-reaching international distribution and circulation than DDI. Our co-publishers spend more time opening and maintaining new distribution and retail markets around the world for DDI magazine than they do at any other job. What many people don't know is that DDI's parent corporation, Diversicor, Inc. is also the distribution partner for Skin Two magazine, which gives DDI tremendous display-and-retail leverage. While others play and party, we're on the road working to place DDI wherever we can. The countries in which we currently distribute DDI magazine include the USA and Canada, Japan, Australia, South Africa, England, Scotland, Wales, Ireland, Holland, Belgium, France, Spain, Germany, Austria, Switzerland, Italy, Czech Republic, Denmark, Sweden and Norway.

DDI Rule #5 - POSITIVE CENSORSHIP
Don't get all riled up about your freedoms being usurped! By censorship we mean our own DDI standards of respectability. For instance, "excessive" bondage or corporal discipline depictions have never been okay in DDI. They limit distribution and send the message to the uninitiated that sexual dominance and SM is brutal. Neither have we ever allowed genital nudity. That sends the message that sexual dominance is cheap and pornographic. We don't accept ad photos with weapons of any kind in them, such as guns, knives or swords. Nor do we allow photo imagery, or ad text, which suggests any racial, political, ideological or religious symbolism. Because we impose certain censorship guidelines to our prospective advertisers, DDI is not picked upon by censors once it reaches the newsstand. It sells in shops no other professional dominance contact magazine can, plus dominas are proud to place their ads in a magazine that doesn't have sleazy sex ads occupying the same page with them. It's no secret. When it comes to mass promoting our sexual fantasies, less is more!

DDI Rule #6 - ABSOLUTE DISCRETION
From its very beginnings, the editorial staff at DDI has recognized and appreciated the sensitive and discreet nature of our readers' and advertisers' fantasy expression. In our charge are the real names, private addresses and confidential phone numbers of the world's best dominas. Likewise, we send copies of DDI to subscribers in North America and Europe who would prefer nobody knew of their names or locations. Some very important and well-known persons seek the discipline of commanding women. Through the trust DDI has developed with its readers over the past 20 years we hold the fantasies of many persons in safekeeping. DDI's mailing list has never been sold or bartered, nor will it. As for our files, they are kept www under lock and key. All disposable correspondence and paperwork involving DDI is shredded before it goes in the trash.

DDI Rule #7 - CARE & KINDNESS

There's one key to DDI's success that other dominance-contact magazines over the years haven't seemed to figure out. Maybe they're oblivious. Maybe they're just incapable of it. It's called care and kindness. We don't claim to staff our editorial offices in Palm Springs and Rotterdam with saints and angels, but a kind word and a little patience for a dominatrix who is late or harried, along with extending benefit of doubt to a reader who says he didn't receive his copy of DDI via mail-order is often all it takes to make a difference. If we had to put our finger on it, our DDI philosophy is all about being nice. At least we try to be.