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DDI FOR THE FUTURE?
Quite honestly we have no idea where DDI will take us in years to come. Just a couple years ago Internet-oriented, high-tech nay-sayers were heralding the doom of printed magazines. "Long live the Net," they all exclaimed via e-mail! Well, in the past 12 months or so this attitude has been proven faulty. Young, technically-minded professional dominas who turned their backs on magazine identity in order to pour all their self promotional efforts into Web sites have suddenly come to the realization that a more balanced, two-sided approach to advertising is advisable. Mistresses who quit advertising in DDI a year ago are back, and saying they never should have left!

The Internet is a fantastic tool with which we can inform ourselves, promote what we do, and enhance our lives. It has not yet found a way, however, to replace a consistently published, well-respected, heavily distributed magazine. Besides, what better way to advertise your electronic Web address than with ink and paper!

In future, DDI is looking to continue its unrivaled distribution expansion, most particularly in the areas of eastern Europe and parts of Asia. At the same time we are pushing to increase visibility of DDI where it is already sold. As our distribution grows, so grows the prospect of attracting new professional dominas from these regions. Our recent increase in distribution to Australia has many of the dominant mistresses from "down under" buzzing about DDI. Over the next few issues we expect to see decidedly more of them advertising!

DDI recently underwent a profound change by merging the North American and Euro editions. We've also completely rebuilt our Web site. What's next? It's sure to be something positive and interesting, just so long as it keeps the DDI philosophy squarely in mind. Our job is to put sexually dominant and sexually submissive people together. That's the tall and the short of it. Whether, of course, you happen to be ogling a certain dominatrix from our present-day printed magazine, or scanning her vital statistics from a holographic edition of DDI in the not too distant future, only time will tell.

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